Organize Your Catalog for Success
In designing a catalog, clearly specify your
main focus, such as a product or type of products, or a service.
With a catalog, you have marketing at
your fingertips. With a state-of-the-art catalog, you don’t have to
present the exact product or demonstrate the services that your
company is marketing. Your catalog can showcase all of this for you.
In designing a catalog, clearly specify your main focus, such as a
product or type of products, or a service. Some products may not
need to be included. Choosing the products you wish to showcase
should be done carefully.
Divide your products and services into categories. You might want to
highlight a specific group and give it special emphasis. Products or
services in this group may be the features of the month or the
company’s new releases. Sorting your products into categories is key
to organizing your catalog.
Next comes the description of your products or services.
Descriptions must be brief but complete and accurate. After stating
the name of the product, describe it in 30 to 60 words.
The main consideration of your catalog is its overall look, which is
the heart of every catalog. Good taste in the choice of photos,
colors, and words is essential.
Different printing processes are available. The web press, a type of
offset printing process, uses rolls of paper instead of sheets. It
can print at high speed and uses either the heat-set or the cold-set
process. The first type, controlled by a heating unit that dries the
ink, is the standard method commonly used in magazine printing. The
cold-set method does not use a heating unit. The ink is allowed to
dry naturally by air. The cold-set method can only be used on plain,
uncoated surfaces.
The sheet-fed-press is another method best used for catalog
printing, as it can print on wide paper formats. If you become
familiar with the details of catalog printing, you can bring out the
best.
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