Catalogs Help Your Company Keep Product
Recognition Up
Even if high-tech advertising is
flourishing, catalogs and other conventional marketing methods are still
some of the most reliable and profitable ways to promote your business.
With only a few hours of TV every day
and a few flips of the remote, you’ll see hundreds of commercials
portraying scenes of beauty and happiness side by side. With one
flip, you’ll see a preview of the latest model cars, with another,
the latest high-tech cell phones. Another flip reveals a hot new
perfume for men, a flourishing fast food chain, or a preview of the
next episode of a popular soap opera.
TV is an effective tool for modern day advertising, but not all
businesses can afford the cost of television advertising. Instead,
they stick to the tried-and-true conventional method of paper and
ink marketing.
Catalogs are a great way to get your products recognized in the
market. Many customers ask for a catalog they can browse through at
their leisure before purchasing a product. If you have one on hand,
you can easily meet your customers’ need for information.
Before mailing your catalog, you should know all you can about your
prospective as well as current customers. Obtain demographic,
psychographic, and statistical data on your market and use that
information to better tailor your marketing efforts to develop your
business. Today, many people are mobile, and it’s important to keep
your contact list up to date to optimize your mailing campaign. You
want to make sure that everyone on your list receives your catalog.
Your front cover plays an important role in the success of your
catalog. As an introduction to your business, it is a gateway to
your catalog as a whole. The cover determines whether a prospective
customer opens your catalog. It is essential that the cover
encourage prospects to open the door to your business and step into
the amazing world inside.
If you want to use paintings on your front cover, ask yourself
whether the paintings showcase your products. Do they tell the
readers about what you sell without them having to open the catalog?
Is it easy to recognize your brand name? If your answer is yes, then
a painting on the front cover may be a good idea. Keep in mind,
however, that even if some people love your cover, it may not
motivate others to turn the cover and buy your products. Also
remember that the unconscious mind is not rational but easily
influenced. Avoid catalog designs that give your audience the idea
that the product might not be right for them.
Even if high-tech advertising is flourishing, catalogs and other
conventional marketing methods are still some of the most reliable
and profitable ways to promote your business. Never underestimate
the marketing power of catalogs!
|
|
