Laying Out Your Catalog Effectively
To keep growing, a company needs to use
effective promotional tactics. With stiff competition, a good marketing
strategy is essential for any business.
You might consider the benefits of
catalog printing to promote your products and encourage sales. By
attractively presenting the variety of items you have for sale and
making it easy to order, a well-targeted catalog can boost profits
substantially. Before you begin a catalog printing project, however,
get your mailing list up to date, decide on who will do which phase
(writing, layout, design, graphics, and photography) of creating the
catalog, estimate the cost, and figure your budget.
List the products you want to include in your catalog, sorting them
into categories for your customers’ browsing convenience. Write the
product name and information. The description of the product should
be as brief as possible but also accurate and complete. It should
give the customer the information he needs to make a purchasing
decision.
Plan the overall layout of the catalog. Considerations include the
theme, page elements, grids, and font specifications. Use different
fonts and enhancements such as bold, italics, and point size, to
indicate the type of information. For example, product names might
be in Times New Roman 14 point bold and product information might be
in Courier 12 point. While there are many different font styles to
choose from, you don’t want to clutter up your catalog with more
than a couple. White space is important to set off text. You can use
color as well to highlight specific products and enhance your theme.
Include room for photos and graphics in your layout. You want clear,
attractive images to show examples of your products. After you’ve
decided on the overall look and feel of your catalog, and you have
the product descriptions, prices, and photos, you’re ready to put
your catalog together. This is often the most exciting part of
creating a catalog. The final product should reflect your company
style, as it will represent you in the marketplace.
A carefully designed catalog will speak volumes for your business.
It can draw in new customers and keep old ones. Customers are picky
these days. They want quality products at the best prices. It’s
essential that you project an image that inspires trust and
confidence in your target audience. To keep your catalogs in the
hands of your customers, you must give them something that is not
only informative, but attractive enough to keep on the coffee table.
A good catalog is as visually appealing as a good magazine.
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